What's Next After BnB in the Tourism Business: What is Ticking in the Brain of New Gen Travellers and Tourists
As the world continues to evolve, so do the needs and desires of travellers. The tourism business, once dominated by hotels and resorts, has experienced a significant shift with the advent of Airbnb. However, as the new generation of travellers emerge with their unique preferences, the question remains: what's next after Airbnb in the tourism business?
The Evolution of Tourism Business
The tourism industry has come a long way from its traditional practices. From the era of luxurious hotels and resorts catering to a wealthy clientele, the sector has gradually opened up to a broader demographic. The introduction of BnB (Bed and Breakfast) platforms such as Airbnb has revolutionized the industry, enabling travellers to find affordable, authentic, and local experiences.
Airbnb's success lies in its ability to tap into the demand for personalized experiences. However, the tourism sector is not static. As millennial and Gen Z travellers become the dominant demographic, their preferences and expectations will shape the future of the industry.
The New Gen Travellers: What Are They Looking For?
The new generation of travellers, predominantly millennials and Gen Z, are characterized by their tech-savviness, environmental consciousness, pursuit of authenticity, and desire for personal growth. Here's what ticks in their brains:
Sustainability
Technology
Health and Wellness
What's Next in the Tourism Business?
Given the preferences of new gen travellers, what could be the next revolution in the tourism business?
Eco-Tourism and Sustainable Travel Platforms
As sustainability becomes a key concern for travellers, platforms that prioritize eco-friendly accommodations and experiences are likely to thrive. We can expect to see more platforms that connect travellers with local communities, promoting cultural exchange and sustainable tourism.
Co-Working and Co-Living Spaces
With the rise of digital nomadism, accommodations that double up as co-working spaces are likely to become more popular. These spaces offer a community for remote workers while providing the amenities they need to work effectively.
Wellness Tourism Platforms
Given the growing interest in wellness, platforms that curate wellness experiences, such as meditation retreats, yoga classes, and organic dining, are likely to thrive.
Personalization through AI
With the rise of AI, we can expect more personalized travel experiences. Platforms could use AI to analyze traveller data and provide customized recommendations for accommodations, activities, and even travel companions.
Conclusion
The future of the tourism business lies in understanding and catering to the needs and preferences of the new gen travellers. While BnB platforms have set the stage, the industry is ripe for more innovations that prioritize sustainability, wellness, personal growth, and technology. The tourism industry must remain flexible and adaptable to continue providing valuable and memorable experiences to its ever-evolving clientele.